Fill the Pipeline

Paid social, display and Local Services Ads that reach buyers before they search

Certified Service Disabled Veteran Owned Small Business

Certified Service Disabled Veteran Owned Small Business

Fill the Pipeline

Search catches the buyer at the bottom. This is the top.

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Paid social, display, remarketing, and Google Local Services Ads management from CICOR Marketing reaches the people who do not know your business yet, and brings back the ones who visited and left. We manage Meta, LinkedIn, Google Display, and Local Services Ads with the same discipline as search: clear audiences, creative built for the platform, tracked conversions, and a monthly report that shows cost per lead by channel. Plans are published by the number of platforms, and we recommend the mix that fits your customer, not the one that is fashionable.

A search ad only works when someone is already typing what you sell. Most of your future clients are not doing that today. They are scrolling, reading, or watching, and they have never heard of you. Paid social and display are how you reach them there.

Remarketing does the other job. Most people who visit a site leave without calling. Remarketing shows those visitors your ad again over the next few weeks, so the business they almost chose stays in front of them. Together, the three channels fill the top of the pipeline while Google Ads Management catches the bottom.

Local Services Ads are different. They sit above the search results for home and professional services, carry the Google Verified badge (which replaced the Google Guaranteed and Google Screened badges in 2025), and charge per lead instead of per click. For a plumber, an electrician, or a lawyer, they are often the first ad a buyer sees.

Who It Fits

Who this is for, and who it is not

This service fits a business that can show its work in a picture or a short video: a dental practice, a remodeler, a fence company, a law firm, or a business-to-business firm with a clear buyer on LinkedIn. It fits a local business that qualifies for Local Services Ads and wants them managed, not left on autopilot.

It is not the right fit for a business that has no photos, no offer, and no one to answer the leads. Paid social makes a weak offer more visible, not more appealing. If you are building the audience and the brand first, Social Media Management is the better starting point, and we will say so.

Here is what it looks like in practice. A dental practice wants more implant consultations. We run a Meta campaign to homeowners within 15 miles using the practice’s own before-and-after photos, remarket to everyone who visits the implant page, and send both to a page with a simple consultation form. The monthly report shows what each channel cost per booked consultation. This example is illustrative, not a client result.

What Is Included

What is included

PLANNING

Audience and channel strategy

We start with who your customer is and where they spend their time, then pick the platforms that reach them. Sometimes that is Meta alone. Sometimes it is LinkedIn plus remarketing. We tell you which and why before you commit to a plan.

BUILD

Campaign build on your platforms

We build the campaigns on the platforms you choose: Meta, LinkedIn, Google Display, and Local Services Ads. Audiences, budgets, placements, and schedules are set to fit your business, and the accounts stay in your name.

CREATIVE

Ad creative built for the platform

Copy and static graphics are included within the plan allowance, and we refresh creative every month, because social ads wear out fast. When a campaign needs video, Video, Photography and Podcast Production quotes it separately.

TECHNICAL

Pixel, conversion, and remarketing setup

We install the platform pixels, set up conversion tracking for calls and forms, and build the remarketing audiences from your site visitors. Without this step, no one can say what the ads produced.

CAMPAIGNS

Local Services Ads management

We set up and manage the profile, handle the verification steps, watch the lead quality, and dispute the leads that were not real within basic handling. The add-on sits beside any plan.

REPORTING

Optimization and a monthly report by channel

We adjust audiences, creative, and budgets weekly or every other week, depending on the plan. Each month you get one report that shows what each channel spent and what it cost per lead, in plain language.

How We Work

How it works

Setup takes two to three weeks from the day we get access to your accounts.

1. Weeks one to three. We agree on the audience, the channels, and the target cost per lead, install the tracking, build the campaigns, and write the first round of creative.

2. The first 30 days. Learning. The platforms need data before they find the people who respond, so we watch closely and cut what is not working.

3. Month two onward. Optimization on the plan cadence, fresh creative each month, and a monthly report by channel.

Your part is small but real. Send us real photos of your work and your team, keep a payment method on file with each platform, and follow up with the leads the same day.

Why It Matters

Why CICOR Marketing for paid social and display

We pick the channels that fit your buyer and say so before you spend a dollar. If Meta is the wrong place for your buyer, you hear that on the first call. And when the leads come in but do not close, we look at the offer, the page, and the follow-up instead of asking you to raise the budget.

Paid social is one part of a plan, not the plan. The ads work best when they sit on top of a site that answers questions and a business that calls back fast. That is the same view we take on every service in the Fill the Pipeline group.

The same account ownership rule applies here as on search: your accounts, your data, your spend.

Questions

Frequently Asked Questions

Facebook ads are worth it for a local business when the business can show its work in a photo or short video, has a clear offer, and can follow up with leads the same day. They are a poor fit for a business with nothing to show or no one to answer. CICOR Marketing runs them with a tracked landing page and a monthly cost per lead, so the answer for your business shows up in the numbers within a few months.

Google Local Services Ads are the ads at the very top of Google for home and professional services, marked with a Google Verified badge. Google verifies the business first, and the business pays per lead, not per click. They work for plumbers, electricians, HVAC companies, lawyers, and similar trades. CICOR Marketing manages them as an add-on beside any paid social plan.

Remarketing shows your ad to people who already visited your website but did not call or fill out a form. A small piece of code on your site builds an audience of those visitors, and your ads follow them on Facebook, Instagram, and other sites for a set number of days. It is usually the lowest-cost audience a business can advertise to, because those people already showed interest.

Paid social management from CICOR Marketing is priced by the number of platforms managed, the creative each month needs, and whether Google Local Services Ads are added. A one-platform plan is the smallest. Ad spend is separate and paid by you to each platform. We send a scoped quote after one short call about your customer and the platforms you want.

Ready When You Are

Find out which channel your buyer is actually on

Most businesses we talk to are on the wrong platform, or on the right one with no tracking. The review looks at your customer, your current ads, and your site, and tells you where we would start. It is free, and you can act on it with or without us.