Get Found

Digital PR and authority building

The mentions AI platforms use to recommend you.

Certified Service Disabled Veteran Owned Small Business

Certified Service Disabled Veteran Owned Small Business

Get Found

AI platforms do not recommend you because of your website

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Digital PR and authority building from CICOR Marketing earns the outside mentions that AI platforms and Google use to decide which businesses to recommend. Those mentions are directory listings, roundup articles, expert quotes, podcast interviews, and research other sites cite. We audit how your business appears across the web, build the target list, do the outreach, and report placements and AI citations every month. It is the off-site half of AI visibility, and it is the half most agencies skip.

Say a commercial roofing company has a strong site, good reviews, and twenty years of work. The owner asks ChatGPT for the best commercial roofer in his city, and a competitor comes up instead. The competitor’s site is worse. But that company is listed in two trade directories, quoted in a roofing magazine, and named in three “best roofers” articles. Nobody outside the first company has vouched for it, so the AI platform does not recommend it.

That is how it works. AI platforms decide who to trust by what other sites say, not by reading your homepage. If those sites do not mention you, you are not in the answer, no matter how good your site is. The roofer is invented. The pattern shows up whenever we test a client’s name across AI platforms.

Who It Fits

Who this is for, and who it is not

This program fits a business that does good work and is losing recommendations to competitors who are simply mentioned more. That includes professional services, healthcare, manufacturers, contractors, and any company whose buyers ask “who is the best” before they call. It also fits an owner or executive with real expertise who wants it heard beyond the company’s own site. It is the off-site service in the Get Found group.

It is not the right fit if your website cannot yet hold a visitor. Mentions send people to the site, and if the site is thin or slow, the visit is wasted. Start with AI Search Optimization, which builds the on-site half, and come back for this. It is also not a way to buy placements. We pitch, and editors decide.

What Is Included

What is included

DIAGNOSIS

Citation and entity audit

We check how your business appears across directories, LinkedIn, Wikidata and knowledge panel signals, and your own schema markup. Every place that spells your name, address, or services differently weakens the signal.

AUTHORITY

Directory and listing placements

We place your business in the directories and comparison sites AI platforms pull from, with the service categories matched to the searches you want to win. The quality of a listing matters more than the count.

CONTENT

Editorial outreach

We pitch roundup and comparison articles, and we place expert quotes from you in stories about your industry. Placements are earned, not bought. We commit to the volume of outreach, never to a named publication.

FOUNDATION

Podcast and speaking pitches

We pitch you to podcast hosts and event organizers who reach your buyers, and we prepare you for the interview. A recorded conversation is one of the strongest outside signals a business can earn.

EXECUTION

One original research or data asset per quarter

Each quarter we write one piece with you that other sites have a reason to cite: a survey, a benchmark, a framework. It is published under your name and ours together, unless we agree otherwise.

REPORTING

Monthly report

You see placements earned, new mentions, referring domains, and an AI citation check. The check shows which platforms name you, for which questions, and how that changed.

Get Found

Public relations and thought leadership

Earned media carries a trust that ads cannot buy. A feature in the right publication, an interview on a respected podcast, or a byline in a trade outlet says you are the person to ask. Those are the same mentions AI platforms look for. So we run public relations inside this program rather than as a separate service.

For an owner or executive, that means a thought leadership track. We develop the story angles, build the media list, pitch, write and place bylines, prepare you for interviews, and track coverage. You approve every quote and byline before it goes out. Senior CICOR Marketing strategists lead this work. He has worked in marketing and IT since 1997.

How We Work

How it works

1. Month one. The citation and entity audit, the fixes, and the target list: which directories, which articles, which hosts, and which questions should bring up your name.

2. Month two onward. Placements build. Editorial and podcast wins are earned, so we measure the program over a quarter, not a week.

3. Each quarter. One research asset published, the AI citation check compared with the baseline, and the target list refreshed.

Why It Matters

Why CICOR Marketing for authority

Most agencies sell the on-site half of AI visibility and stop. We run both halves on the Digital Authority System: the pages that answer questions, and the outside mentions that make platforms trust those pages. The monthly AI citation check ties the two together, so you can see which mentions moved which answers.

We also hold the line on what we will not do. No paid placements dressed up as earned. No press release wire blasts. No promises about a specific publication. If a story is not real, we will tell you before we pitch it.

Questions

Frequently Asked Questions

AI platforms recommend the businesses that other sites mention most often and most consistently: directories, roundup articles, trade publications, reviews, and podcasts. They read your website, but they trust what other sites say about you more. A business with a good site and no outside mentions is rarely recommended. CICOR Marketing builds those mentions on purpose and checks each month which platforms name you.

Digital PR is the work of earning mentions of your business on other websites: directory listings, roundup articles, expert quotes, podcast interviews, and research other sites cite. It differs from traditional PR by measuring web mentions and links rather than press clippings. CICOR Marketing runs digital PR as the off-site half of AI visibility, paired with the on-site work that makes your pages worth citing.

To get listed in “best agency” or “best of” roundups, find the articles that already rank for the phrase, learn who writes and updates them, and pitch a short, specific reason your business belongs, with proof. Most roundups are refreshed once or twice a year, so timing matters. CICOR Marketing builds the target list, writes the pitches, and tracks which roundups add you and when.

Ready When You Are

Give the platforms a reason to say your name

Your competitors may already be the answer when a buyer asks an AI platform who to call. Usually their work is no better than yours. More sites say their name. The first call is a diagnosis. We look at where you appear today, where you do not, and whether this program is the right next step or the site needs work first.