Consulting

Marketing consulting, strategy and audits

An expert opinion before you spend more.

Certified Service Disabled Veteran Owned Small Business

Certified Service Disabled Veteran Owned Small Business

Consulting

The money goes out every month, and nobody can say what it buys

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The first conversation is a diagnosis, not a pitch. CICOR Marketing replies within one business day.

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Marketing consulting from CICOR Marketing gives a business owner an expert opinion without hiring an agency. A marketing audit reviews your channels, website, content, brand, tracking, and budget, then delivers a scored report and a 90-day plan. A strategic plan goes further, with positioning, audiences, channel strategy, budget allocation, and a twelve-month roadmap. Every engagement is fixed in scope and dated, so you get clarity and a plan you can carry out with us or on your own.

Most owners who call us about consulting are spending money on marketing and cannot say what it is producing. Each vendor reports its own numbers, and none of the numbers connect to the phone ringing.

An audit answers the question underneath all of that: what is working, what is wasted, and what should happen next. It does not obligate you to hire us for the work. You can hand the plan to your own team, to your current vendors, or to us.

Senior CICOR Marketing strategists lead every consulting engagement. He has worked in marketing and IT since 1997 and has seen the same problems repeat across more than 50 industries, which is why an audit usually finds the bottleneck fast.

Who It Fits

Who this is for, and who it is not

This service fits an owner or executive who wants a second opinion before renewing a vendor, raising a budget, or hiring a marketer. It fits a business with a marketing team that has no plan, and a company that just changed direction.

It is not the right fit if you already know what is broken and just need hands to fix it. In that case, go straight to the service page for the work. If you need someone to run marketing month after month, a Fractional CMO engagement is the better answer, and we will tell you so.

What Is Included

What is included

DIAGNOSIS

Marketing audit with a 90-day plan

We review six areas: your channels, your website, your content, your brand, your tracking, and your budget. Each area gets a score and a written finding in plain language.

PLANNING

Strategic marketing plan

The plan sets your positioning, defines your audiences, chooses your channels, allocates the budget, and lays out a twelve-month roadmap.

ENABLEMENT

Quarterly strategy sessions and annual planning

A half-day session each quarter reviews what the last 90 days produced and sets the next 90. We also facilitate annual planning for leadership teams.

FOUNDATION

Specific initiative consulting

Some questions do not need a full audit: which CRM to buy, whether a vendor is worth what you pay, or whether you need a marketing manager.

How We Work

How it works

An audit runs the same way every time, so you know what to expect.

1. Week one. Kickoff call, access to your analytics, ad accounts, website, and CRM, and a short questionnaire about goals and budget.

2. Weeks two and three. We review the six areas, score each one, and draft the findings. We may ask a few follow-up questions.

3. Week four. You receive the scored report and the 90-day plan, then we walk through it with you on a call and answer questions.

Your part is access and honesty. The audit is only as good as the accounts we can see.

Why It Matters

Why an audit from CICOR Marketing

An audit from CICOR Marketing is advisory, which means the report is not an opening for a pitch. You own the decisions and the plan, and you can carry it out with anyone you choose. The recommendations are practical, sequenced, and tied to business outcomes, because growth is the goal, not marketing.

We also audit against the standard we use on our own site. CICOR Marketing builds every website, content program, and AI visibility engagement on the Digital Authority System, and the audit checks your marketing against the same method, including how visible you are in AI answers, not just in Google.

Take a two-location dental practice paying for ads, social posts, and an SEO vendor. The audit finds the ads point at a page with no phone number, and the tracking counts every form as a new patient. The 90-day plan fixes the page first, then the tracking. The example is illustrative, and every audit finds its own list.

Questions

Frequently Asked Questions

A marketing audit is a structured review of your channels, website, content, brand, tracking, and budget that tells you what is working, what is wasted, and what to do next. It takes three to four weeks and ends with a scored report and a 90-day plan.

A marketing plan should include your positioning (what you say and to whom), your target audiences, the channels you will use and why, a budget allocated across those channels, and a twelve-month roadmap with dates. It should also name who owns each part and how results will be measured. A plan without a budget and dates is a wish list.

Your marketing budget is right when you can trace each dollar to a channel and each channel to leads, sales, or a cost you can defend. If you cannot say what a lead costs from each channel, the budget is a guess, whatever the total is. An audit connects the spend to the results so you can move money toward what produces and away from what does not.

No. Consulting engagements from CICOR Marketing are advisory, and the plan is yours to keep. You can hand it to your own team, keep your current vendors, or ask us to do the work under a separate service agreement. Many owners use the audit to decide which of those three paths makes sense.

Ready When You Are

Know what is wasted before you spend another dollar on it

Most audits we deliver find at least one line the owner was paying for out of habit. Finding it costs less than another quarter of paying for it. Order the audit, give us access, and in four weeks you will have a scored report and a 90-day plan.