Connect and Nurture

Analytics, dashboards and call tracking that show which marketing produced your customers

Certified Service Disabled Veteran Owned Small Business

Certified Service Disabled Veteran Owned Small Business

Connect and Nurture

You cannot improve what you cannot see

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Analytics, dashboards and call tracking from CICOR Marketing turn the numbers a business already collects into one honest monthly view of what worked. We audit and fix Google Analytics 4, Tag Manager, form tracking, and call tracking so every lead is counted once and tied to its source. Then we build a dashboard that pulls the website, Google Ads, Google Business Profile, social, and call data together, and we explain what changed each month and what to do next.

Most businesses have Google Analytics installed. Very few can answer the simplest question: which marketing produced the last ten customers. The ad agency says the ads did. The SEO report says search did. The front desk says people just called.

They can all be right, because nothing connects them. Analytics counts a form twice and misses every phone call. The ads platform counts a click as a lead. Clean tracking and one dashboard fix that, and the fix usually moves the next dollar.

Who It Fits

Who this is for, and who it is not

This service fits a business that spends real money on marketing and gets leads by phone as well as by form: home services, dental, legal, auto, and any company running Google Ads Management or an Search Engine Optimization plan and wondering which one is paying off. It fits an owner who reads the reports and still does not trust them. It is the measurement service in the Connect and Nurture group.

It is not the right fit for a business with no marketing running yet, because there is nothing to measure. It is also not a data warehouse or custom software project, and we will say so if that is what you need.

What Is Included

What is included

DIAGNOSIS

Tracking audit and cleanup

We check Google Analytics 4, Tag Manager, and every form and phone number on your site.

TECHNICAL

Call tracking

We set up tracking numbers that show which calls came from your ads, your website, and your Google Business Profile, and whether the call was a new lead or a current customer.

REPORTING

Dashboard build

We build one dashboard that pulls your website, Google Ads, Google Business Profile, social, and call data into one place.

FOUNDATION

Monthly report with commentary

Each month you get the dashboard plus a short note that says what changed, why we think it changed, and what we recommend next. If a platform changed how it counts something, the note says so.

EXECUTION

Quarterly review call

Every quarter we walk through the last three months with you, decide what to keep, cut, and test, and adjust the dashboard if your marketing has changed.

NEXT STEP

Not Sure Which Piece You Need?

Tell us what is not working. CICOR Marketing recommends the right scope, with a plan before any spend.

How We Work

How it works

Setup takes the first 30 days. The first full report follows the first complete month of clean data.

1. Days one to ten. We audit your tracking, list what is wrong, and fix it: duplicate events, missing key events, forms that do not fire, uncounted calls.

2. Days ten to thirty. We set up call tracking, connect each platform to the dashboard, and check the numbers against your phone and inbox.

3. The first full month. Clean data comes in, and at the end of it you get the first report.

4. Every month after. The dashboard updates and the report goes out. Every quarter we review it together.

Your part: give us access to your analytics, ads, and Google Business Profile accounts, and tell us which leads were real.

Connect and Nurture

A short example

Picture a plumbing company running Google Ads and an SEO plan. Its analytics shows 60 conversions a month, but half are the thank-you page reloading and clicks on the contact button. The phone rings all day and none of those calls are counted. After setup, the dashboard shows form leads and calls side by side, each tied to ads, search, or the map listing, and the owner can see which one to feed. The example is illustrative; your numbers will be your own.

Why It Matters

Why CICOR Marketing for your numbers

We report the numbers the platforms give us, and when a platform changes how it counts something, we say so. You see the same dashboard we see.

The dashboard reads from the systems we build. With CRM Implementation and Integration in place, a closed deal shows up next to the ad or search that produced it, and the map listing data from Local SEO and Google Business Profile Management sits on the same screen. CICOR Marketing has worked in marketing and IT since 1997, and data analysis are one of the areas the team knows best.

CICOR Marketing is a full service marketing agency in Tampa, Florida, with a second office in Naperville, Illinois and clients across more than 50 industries.

Questions

Frequently Asked Questions

Google Analytics shows wrong conversions most often because an event fires more than once, a thank-you page counts every reload, a button click is counted as a lead, or phone calls are not counted at all. Tag Manager changes and site redesigns break tracking without anyone noticing. CICOR Marketing audits every event and form, removes the duplicates, adds what is missing, and checks the numbers against your real inbox and phone log.

Call tracking is a way to find out which marketing made the phone ring. A tracking number is shown on your ads, your website, or your Google Business Profile, and each call is logged with its source, its length, and often a recording. That turns phone calls, usually the biggest lead source a local business has, into numbers that sit next to form leads on one dashboard.

A marketing dashboard should show how many leads came in, where each one came from, and what each source cost, on one screen an owner can read in five minutes. It should count phone calls and forms together, separate new leads from current customers, and show the trend over the last few months. Traffic and impressions belong lower on the page, if at all. CICOR Marketing builds dashboards around those three questions.

Both include a monthly report with commentary and a quarterly review call. A one-time tracking audit and setup comes first, and call tracking platform fees are billed by the platform.

Yes, if your customers call you. Google Analytics can count a click on your phone number, but it cannot tell whether the call connected, how long it lasted, or whether it was a new customer. Call tracking records all of that and ties each call to the ad, the search, or the map listing that produced it. CICOR Marketing sets up both so the dashboard counts every lead once.

Ready When You Are

The next marketing dollar should go where the last customer came from

Most businesses we audit are paying for a channel that is not producing and underfunding one that is, because the numbers never told them. Tell us what you run today and what tools are installed, and we will send back what we found.