Tell Your Story

Video, photography and podcast production with a purpose

Certified Service Disabled Veteran Owned Small Business

Certified Service Disabled Veteran Owned Small Business

Tell Your Story

People trust what they can see, and stock photos are not you

Ask About Tell Your Story

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Video, photography, and podcast production from CICOR Marketing gives your business real media with a job attached to every asset: where it will be used, what it needs to say, and which page or campaign it supports. We plan the shoot, write the script or interview guide, coordinate the videographer or photographer, direct the editing, and publish the finished video with captions, transcripts, and schema. Podcasts run on a monthly cycle from format to distribution. Real media proves you are real, and the transcripts give AI platforms something to cite.

A customer who lands on your website wants to know two things: are these people real, and do they do good work. A stock photo of a smiling model answers neither. A two-minute video of the owner explaining how a job gets done, or real photos of the crew on site, answers both.

Most business video gets made without a plan. Someone shoots a day of footage, an editor makes a three-minute piece, and it sits on the homepage doing nothing. Nobody decided what page it supports or where the shorter cuts go.

We attach the purpose first. Then the shoot day produces exactly what the plan needs. It is the media service in our Tell Your Story group.

Who It Fits

Who this is for, and who it is not

This service fits a business whose customers want to see the work or meet the people before they call: a contractor, a custom shop, a dental or medical practice, a law firm, a manufacturer that sells on craftsmanship. It fits the owner willing to be on camera for a few hours, and the firm that wants a podcast to answer the questions clients ask.

It is not the right fit if you want a television commercial or a large scripted production. We coordinate crews for business media, not broadcast. And if you have no place to use the video yet, start with your website or your Content Strategy and Learning Centers plan, and we will say so on the first call.

What Is Included

What is included

PLANNING

Production planning

We write the shot list, the script or interview guide, the locations, and the schedule. The plan says which page, post, or campaign each asset supports before anyone picks up a camera. That is what keeps a shoot day from producing footage with nowhere to go.

PRODUCTION

Crew coordination and the shoot day

We coordinate a videographer or photographer, the equipment, and the schedule, and we keep the day on the plan. Crew, equipment, studio, and travel costs are quoted per shoot and passed through at cost with your approval first.

FOUNDATION

Editing direction, captions, and cut-downs

We direct the edit so the main video says what the plan called for, then produce the cut-downs: short versions for social, a thumbnail, and captions on every version. Captions matter twice. Many people watch with the sound off, and the caption file is text a search engine can read.

TECHNICAL

Publishing, transcripts, and schema

We publish the video on your website with a transcript and the schema that tells Google and AI platforms what the video is, who is in it, and what it covers. A video with a transcript is a page of your own words that can be quoted. A video without one is a file.

AUTHORITY

Podcast production

For a podcast, we set the format, outline the episodes, coordinate guests, write the show notes, and set up distribution to the major podcast platforms.

NEXT STEP

Not Sure Which Piece You Need?

Tell us what is not working. CICOR Marketing recommends the right scope, with a plan before any spend.

How We Work

How it works

1. Two to three weeks before the shoot. Planning: purpose, shot list, script or interview guide, locations, crew booked, and your approval of the plan.

2. Shoot day. We coordinate the crew and keep the day on the plan. You and your team are on camera for a few hours, not a week.

3. Within two weeks after the shoot. Edited main video, cut-downs, thumbnails, captions, and transcript delivered for your approval, then published with schema.

For a podcast, the cycle repeats monthly.

Why It Matters

Why CICOR Marketing for business media

We are a marketing agency that produces media, not a production house that does a little marketing. The difference shows up before the shoot: every asset has a page, a post, or a campaign waiting for it. The same video feeds your website, your Social Media Management calendar, and the coverage you earn through Digital PR and Authority Building.

An illustrative example: a custom cabinet shop wants to show the difference between its work and the big-box option. We plan one shoot day: an interview with the owner on why the joinery matters, footage of the shop floor, and photos of three finished kitchens. The main video goes on the custom cabinets service page with a transcript. Three cut-downs go to social over the next month. The photos replace the stock images on the site. Every asset came from the same day and the same plan.

CICOR Marketing has worked in marketing and IT since 1997. The production plan is checked against the marketing plan before the shoot, so the media serves the marketing.

Questions

Frequently Asked Questions

Start a podcast if your clients ask you the same questions every week and you can answer them out loud for twenty minutes without notes. That is the whole test. A podcast works when the owner or a lead expert has real answers and the time to record once a month. CICOR Marketing runs the format, outlines, guests, show notes, and distribution so recording is the only thing you do.

A business video from CICOR Marketing is quoted per project after a short scoping call, because the cost depends on the number of videos, the number of locations, the length of the shoot day, and the crew and equipment rates in your area. You receive a fixed fee for planning, coordination, and editing direction, plus production costs passed through at cost with your approval before anything is booked.

Yes, when they are published with a transcript, captions, and schema on a page that already has a purpose. A search engine cannot watch a video, but it can read the transcript and the schema, and an AI platform can quote them. A video that only lives on a social platform helps that platform, not your site. CICOR Marketing publishes every video on your website with the text that makes it findable.

Before a shoot, you need a clean version of the space you want shown, two or three people willing to be on camera, and an hour to review the plan with us. We handle the shot list, the questions, the crew, and the schedule. You also secure a signed release from anyone who appears, including staff and any customers, and we give you the form to use.

Ready When You Are

Show people the work before they call

The shoot plan is where the value is decided, so it is where we start. Tell us what you want people to understand about your business, and we will send back a one-page plan: the videos and photos we would make and where each one would go. It is free, and it is yours whether you book the shoot with us or not.