Build and Convert

Landing pages and conversion rate optimization that turn traffic into calls

Certified Service Disabled Veteran Owned Small Business

Certified Service Disabled Veteran Owned Small Business

Build and Convert

Traffic is expensive, and most of it leaves without a word

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Landing pages and conversion rate optimization (CRO) from CICOR Marketing turn more of the visitors you already pay for into calls and form submissions. CRO runs as a monthly program: we review your analytics and heatmaps, keep a prioritized test list, make one or two page changes or tests each month, and report the before and after. For ad and email campaigns, we build dedicated landing pages that match the message that sent the visitor. The program is priced by the month and landing pages by the page, and both are quoted after a free conversion review.

An HVAC company runs Google Ads all summer and sends every click to its homepage. The homepage talks about the company’s history, the phone number sits in a menu, and the form asks eleven questions. Most visitors leave in seconds, and the owner concludes that ads do not work. The ads worked. The page did not. The company is made up; the pattern is the one we see most.

Turning more of your existing traffic into calls and forms is the cheapest growth most businesses have; the visit is already paid for. CRO looks at what visitors actually do on a page, finds where they hesitate or leave, and changes the page until more of them act. A landing page is the same idea applied to a campaign: one page, one offer, one action.

Who It Fits

Who this is for, and who it is not

This service fits a business that already gets steady traffic from ads, search, or email and wants more of it to turn into leads: home services, medical and legal practices, B2B companies with a quote form, and anyone running Google Ads Management or a Lead Generation Campaigns program. It is one of three services in the Build and Convert group.

It is not the right fit if the site gets a handful of visits a week. CRO needs enough traffic to measure; until then the better spend is on getting found. It is also not a redesign. If the review shows the whole site needs a rebuild, we say so and point you to Website Design and Development.

What Is Included

What is included

FOUNDATION

The CRO program: analytics and behavior review

Each month we review your analytics, heatmaps, and form and call data to see where visitors stop. The first 30 days are a baseline, so every change after that is compared against a real number, not a guess.

OPTIMIZATION

The CRO program: monthly test list and page changes

From the review we keep a prioritized list of what to change and why. Each month we make one or two page changes or run an A/B test, starting with the change most likely to move calls and forms.

REPORTING

The CRO program: monthly results report

You get a plain report every month that shows what changed, what the before and after numbers were, and what is next. Results vary with traffic volume, and we report against your baseline rather than promising a lift.

TECHNICAL

Landing pages: copy, design, build, and tracking

A landing page from CICOR Marketing includes the copy, the design, the build on your site, the form, the tracking setup, a thank-you page, and one round of revisions. The page matches the ad or email that sent the visitor, so the promise they clicked is the first thing they read.

How We Work

How it works

CRO is a cycle. Landing pages are a project.

1. Conversion review. We look at your pages, your traffic sources, and your tracking, and tell you where visitors leave and whether CRO, a landing page, or both fits.

2. Baseline. The first 30 days of the program record where you start.

3. Change, measure, report. Every month after that: one or two changes or tests, measured against the baseline, reported in plain language.

4. Landing pages. Each page takes five to ten business days from an approved brief, and a campaign set of three is built together so they share one design.

Why It Matters

Why CICOR Marketing for conversion work

We build websites and landing pages, we run the ads that send traffic to them, and we set up the tracking that measures both. So the review is done by people who can also make the change, and nobody translates between three vendors. Every page we touch is built on the Digital Authority System, so a change that helps conversion does not undo what helps search.

CICOR Marketing is a full service marketing agency in Tampa, Florida, with a second office in Naperville, Illinois, and clients across more than 50 industries.

Questions

Frequently Asked Questions

A good conversion rate for a service business is one that is better than the page’s own rate last month, because rates differ by industry, by traffic source, and by what counts as a conversion. A page that gets clicks from ads for an urgent need behaves differently from a page reached from a blog post. CICOR Marketing measures a 30 day baseline for each page and reports against it, rather than against a benchmark that may not fit your business.

Conversion rate optimization (CRO) is the practice of changing a web page so that more of its visitors take the action the page exists for, such as a call, a form, or a purchase. It works from what visitors actually do, measured in analytics and heatmaps, rather than from opinion. CICOR Marketing runs CRO as a monthly cycle of review, change, and report.

Yes, in most cases. A landing page matches the ad that sent the visitor, makes one offer, and asks for one action, while a homepage has to serve everyone and asks for nothing in particular. Sending ad clicks to a matching landing page is the single biggest conversion lever in paid media. CICOR Marketing builds landing pages priced per page, with copy, design, build, and tracking included.

CRO from CICOR Marketing starts with a 30 day baseline, and the first changes go live in the second month. How fast the numbers move depends on how much traffic the page gets, because a page with more visitors reaches a clear answer sooner. Most changes can be judged within a month or two of going live, and the monthly report shows each one against the baseline.

Ready When You Are

See where your visitors leave before you buy more of them

A conversion review looks at your pages, traffic sources, and tracking, and tells you where visitors stop and what we would change first. It is free, and you can act on it with or without us. If the answer is that you need more traffic before CRO makes sense, we will say that too.