AI Services

Generative Engine Optimization (GEO)

Be the business AI platforms recommend.

Certified Service Disabled Veteran Owned Small Business

Certified Service Disabled Veteran Owned Small Business

AI Services

The AI knows your competitor’s name, and not yours

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Generative Engine Optimization (GEO) is the practice of making AI platforms understand, trust, and recommend a business as an entity. CICOR Marketing delivers GEO by making business information consistent everywhere it appears, adding Organization, Person, and Service schema with knowsAbout properties, publishing authority content, maintaining llms.txt, and earning the third-party citations that AI models use as proof of expertise. GEO is one half of AI Search Optimization. The other half, Answer Engine Optimization, makes each page the answer to a question.

Picture a facilities manager in Naperville asking Gemini, “Who are the best commercial roofing contractors near Chicago?” The answer names three companies. Each one has the same name, address, and services listed everywhere it appears online, a clear page about who it is, and a handful of outside sites that mention it. The AI is repeating what the web agrees on.

If the web does not agree on who you are, you do not make the list. GEO is the work of building that agreement. It is the entity half of the AI Search Optimization plan, and it comes first when AI platforms do not yet know your business.

Who It Fits

Who this is for, and who it is not

GEO fits a business that wants to be recommended by name: a local company competing for “best near me” answers, a professional firm that wants to be the one named for its specialty, or a company with a new name, a new location, or a recent merger that confused the web. It fits one location or many.

It is not the right fit for a business that cannot say in one sentence what it does and for whom. GEO makes the web agree with you, so you need something clear to agree on. If that sentence is missing, we will say so and point you to brand and messaging work first.

What Is Included

What is included

AUTHORITY

Entity consistency across the web

We audit every place your business appears: your site, Google Business Profile, directories, social profiles, and partner listings. Then we fix the name, address, phone, categories, and description so they match everywhere.

TECHNICAL

Organization, Person, and Service schema

We add structured data that tells machines who you are, who leads the business, what services you offer, and which topics you know. The knowsAbout property is the one most sites skip and the one that ties your name to your specialty.

DIAGNOSIS

llms.txt and crawler access

We publish an llms.txt file on your site that lists your key pages and what each one is about, and we confirm AI crawlers can reach the pages that matter. It is a small file that tells AI platforms where to look first.

PLANNING

Authority content plan

We plan and write the pages that prove your expertise: the service pages, the people pages, and the Learning Center articles that answer your customers’ questions.

FOUNDATION

Third-party citations

AI platforms weight what other sites say about you more than what you say about yourself. We identify the directories, roundups, trade publications, and podcasts in your category and build a target list.

EXECUTION

Monthly AI citation check

Each month we ask ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot the questions your customers ask, and we record whether your business is named and who is named instead. The report shows the trend against your baseline next to the work done that month.

How We Work

How it works

1. Month one. We run the baseline across the five platforms, audit every listing and profile, and write your entity description: the one paragraph every listing will use.

2. Months two through four. We fix the listings, publish the schema and llms.txt, and ship the first authority pages. The monthly check starts against the baseline.

3. Month five onward. We keep publishing, build the outside mentions with Digital PR where it is in scope, and retest every month. AI platforms re-evaluate slowly, so plan on months, not weeks.

Your part is to confirm the facts about your business once, approve each page, and tell us when anything changes.

AI Services

GEO and SEO: what is the difference

The difference between GEO and SEO is what gets optimized. SEO optimizes pages so they rank for searches. GEO optimizes the business itself, as an entity, so AI platforms recognize it and recommend it by name.

They share the same foundation. A site that AI platforms trust is a site Google can crawl, index, and rank. GEO adds entity consistency, schema, llms.txt, and outside mentions on top of that. CICOR Marketing runs both from one plan because the signals overlap, and because a business that fixes one without the other leaves half the work undone.

Why It Matters

Why CICOR Marketing for GEO

GEO from CICOR Marketing comes with a named person on the account. CICOR Marketing has worked in marketing and IT since 1997 and was building AI search readiness before AEO and GEO had names. The fee is a plain, scoped quote after one call. GEO ships with SEO and Digital PR from one team, because the signals overlap and a business that fixes one without the others leaves work undone.

We also run it on our own site. CICOR Marketing publishes its own llms.txt file and structures its own site the way it recommends to clients.

Questions

Frequently Asked Questions

Generative Engine Optimization (GEO) is the practice of making AI platforms understand, trust, and recommend a business as an entity. It means keeping business information consistent everywhere it appears, adding Organization, Person, and Service schema, publishing authority content, maintaining llms.txt, and earning outside mentions. CICOR Marketing delivers GEO inside its AI Search Optimization plan and checks the results monthly.

AI platforms recommend businesses the web agrees on. They look for a business whose name, address, and services match across its site, its Google Business Profile, and directories; whose pages state clearly what it does and for whom; and that other trusted sites mention. Reviews, structured data, and an llms.txt file help them read all of that. No single signal decides it, which is why GEO works on all of them.

GEO optimizes the business as an entity so AI platforms recognize and recommend it by name. SEO optimizes pages so they rank for searches. Both depend on a site that can be crawled and trusted, so the work overlaps. CICOR Marketing runs GEO and SEO from one plan rather than selling them as separate products.

GEO works on the whole business, and AEO works on each page. GEO makes AI platforms recognize your company and recommend it by name. AEO structures a single page so it becomes the quoted answer to a specific question. CICOR Marketing delivers both inside its AI Search Optimization plan, starting with GEO when the platforms do not yet know the business.

Ready When You Are

Give the web one clear story to agree on

Every listing, profile, and page that describes your business is a vote on who you are. Right now some of those votes disagree, and AI platforms notice. GEO settles the story and tells it the same way everywhere. The audit shows where the votes disagree today.