Solutions · Fill the Pipeline

Fill the pipeline with qualified opportunities

Google Ads, paid social, and lead generation campaigns measured on qualified opportunities.

Certified Service Disabled Veteran Owned Small Business

Certified Service Disabled Veteran Owned Small Business

Fill the Pipeline

Paid media in plain language

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Fill the Pipeline is the advertising and lead generation solution at CICOR Marketing. It covers Google Ads management, paid social and display advertising, remarketing, Google Local Services Ads, and lead generation campaigns that come with their own landing pages and follow-up sequences. Ad spend stays in your own accounts, Google Ads management fees are published by ad spend, and every campaign is measured on cost per qualified lead. Start with the service that matches your situation, or with a free review of the ads you run today.

Paid media is any ad you pay for by the click, the view, or the lead. It is the fastest way to put your business in front of a buyer, and the easiest place to spend money without knowing what came back. We run it when it serves a client’s plan, with a page that converts, tracking that counts every call, and someone ready to follow up.

That last part matters. Ads bring the click. The offer, the page, and how fast you call back decide whether the click becomes a client. So we treat paid media as one part of a plan, never as the whole plan.

Services

Which problem are you solving

GOOGLE ADS MANAGEMENT

I am paying for clicks and not getting calls

Google Ads Management rebuilds the account around the searches that matter, blocks the ones that do not, tracks every call and form, and reports in plain language each month. Flat monthly fees are published by ad spend, and the account and the spend stay yours.

PAID SOCIAL, DISPLAY AND LOCAL SERVICES ADS

My buyers are not searching for me yet

Paid Social, Display and Local Services Ads reaches the people who do not know you exist, on Meta, LinkedIn, and display, and brings back the ones who visited and left. Local Services Ads put a Google Verified badge above the search results for home and professional services. Plans are priced by the number of platforms.

LEAD GENERATION CAMPAIGNS

I need opportunities, not clicks

Lead Generation Campaigns build the whole path for one offer: the landing page, the ads, the email sequence, and the follow-up playbook for your team. Every campaign has a start date, an end date, and a target cost per lead. Longer sales cycles get account-based targeting.

Why It Matters

Why ads alone do not convert

A well-run ad campaign can still lose money on a slow page, a vague offer, or a lead that waits two days for a callback. That is why the three services in this group lean on two others. Landing Pages and Conversion Rate Optimization builds the page the ad points to. Marketing Automation and Lead Nurturing sends the follow-up the minute the form is submitted. When the limit is the page or the follow-up, we tell you before we ask you to spend more.

Questions

Frequently Asked Questions

A small business should spend on Google Ads what its numbers support: start from what a new client is worth, how many leads become clients, and what that leaves for each lead. That sets a cost per lead target, and the budget follows from how many leads you can handle. CICOR Marketing sets the minimum budget with you at onboarding and manages accounts from under $2,000 a month to well above it.

PPC, or pay-per-click search advertising, reaches people at the moment they search for what you sell, so it catches buyers who are ready now. Paid social reaches people who are not searching yet, based on who they are and what they do, so it builds demand and brings visitors back through remarketing. Most businesses need search first and social second, and CICOR Marketing runs both from one plan.

To generate more leads, pick one offer a specific buyer would trade their contact details for, put it on its own landing page, reach that buyer where they already are (search, social, or email), and follow up within a day. Most businesses have one of those pieces and are missing the rest. CICOR Marketing runs the four together as a campaign measured on cost per lead.

Ready When You Are

Start with the ads you are already paying for

If you are running ads today, the fastest win is usually inside the account you already have. If you are not, the first conversation is about what a lead is worth to you, because that number decides everything else. Tell us what the pipeline looks like now, and we will say which service fits, or whether the answer is a better page first.