Fill the Pipeline

Google Ads management with published fees, and the spend stays yours

Certified Service Disabled Veteran Owned Small Business

Certified Service Disabled Veteran Owned Small Business

Fill the Pipeline

The fastest way to get leads, and the fastest way to waste money

Ask About Fill the Pipeline

Tell us what you are trying to achieve. CICOR Marketing replies within one business day with next steps.

This field is for validation purposes and should be left unchanged.
Name(Required)
Consent(Required)

Google Ads management from CICOR Marketing puts your business in front of people at the moment they search for what you sell, at a cost per lead that makes sense for your business. We audit your market and your account, build tightly grouped campaigns, write the ads, track every call and form, and adjust on a set rhythm. Management fees are published by ad spend tier, and the ad spend stays in your own Google Ads account, paid to Google and never marked up. Every plan starts with a free review of your account.

Google Ads is the one channel where a stranger types “emergency plumber near me” and can be on your site ten seconds later. Nothing else in the Fill the Pipeline group reaches a buyer at that exact moment.

It is also the fastest way to waste money. An account run without discipline pays for searches that have nothing to do with you, sends clicks to a slow home page, and never tracks which ones became calls. The keywords, the ads, the page, and how fast someone acts on the data decide which side of that line you land on.

Who It Fits

Who this is for, and who it is not

This service fits a business that knows what a lead is worth and can answer the phone when it rings: home services, dental and medical practices, law offices, contractors, and business-to-business firms with a clear offer.

It is not the right fit for a business that cannot yet say what a new client is worth, or one whose site has no page to send a click to. If that is you, we will say so on the first call, and Landing Pages and Conversion Rate Optimization is usually the better first step.

We rebuild the account around the five services it wants, add the negative keywords that block the rest, and send the clicks to a page with the phone number at the top. The report shows what each call cost. This example is illustrative, not a client result.

What Is Included

What is included

DIAGNOSIS

Account and market audit

Before anything changes, we review your keywords, your competitors, the account structure, your tracking, and the pages your ads point to. If you have never run ads, the audit covers your market instead.

PLANNING

Goals and the numbers we measure against

We agree on the metrics before launch: cost per click, cost per lead, cost per acquisition, or return on ad spend. They are targets, not promises, and every report is written against them.

BUILD

Campaign build and ad writing

We build tightly grouped campaigns, write responsive search ads that speak to what the searcher wants, and set the extensions, locations, devices, and schedules that fit your business.

TECHNICAL

Tracking for every call and form

We set up conversion tracking through Google Ads, Google Analytics, and Google Tag Manager so a phone call counts the same as a form. For full dashboards, see Analytics, Dashboards and Call Tracking.

FOUNDATION

Ongoing management on a set rhythm

On the plan cadence we adjust bids, budgets, search terms, ad tests, audiences, and the platform’s automation settings. Routine changes do not wait for your approval.

REPORTING

Monthly report and quarterly review

Every month you get a plain-language report: what you spent, what it brought in, what we changed, and what comes next. Each quarter we review the strategy together.

How We Work

How it works

Setup and launch take two to three weeks from access.

1. Week one. We audit the account and the market, agree on the goals, and set the budget and the tracking.

2. Weeks two and three. We build the campaigns, write the ads, and launch. The first ads are usually live within about ten business days.

3. The first 30 days. The platform needs data before its bidding settles, so we watch the search terms closely and cut waste.

4. Month two onward. Management on the plan cadence, a monthly report, and a strategy review each quarter.

Your part: keep a payment method on file with Google, answer the leads quickly, and tell us before you act on advice from a Google representative.

Why It Matters

Why CICOR Marketing for paid search

We run Google Ads as one part of a plan, not as the plan. The ad brings the click. The page, the offer, and the follow-up decide whether that click becomes a client. When the limit is the site or the speed of your callback, we tell you, and we fix that before asking you to spend more. When the buyer is not searching yet, Paid Social, Display and Local Services Ads does the reaching.

CICOR Marketing is a Google Partner. CICOR Marketing has worked in marketing and IT since 1997, and the same discipline runs across every account.

Questions

Frequently Asked Questions

Larger budgets are scoped by spend after a short call. Ad spend is separate, paid by you to Google, and never marked up.

A good cost per lead is one you can pay and still make money on the client it brings in. There is no single number, because a roofing lead and a dental cleaning lead are worth very different amounts. Work backward to find yours: what a new client is worth, how many leads become clients, and what that leaves for each lead. CICOR Marketing sets that target with you before launch and reports against it every month.

Yes. With CICOR Marketing, the Google Ads account, its history, and its data stay your property. Ad spend is paid from your account directly to Google. We manage the account through a manager account link and remove that link when the agreement ends. If we create an account for you, we transfer it to you once it is current. You can see every dollar at any time.

Ads can be live within about ten business days of access, and the first leads often follow soon after. The bidding system needs about 30 days of data before it settles, so the first month is about cutting waste and learning what converts. How quickly the cost per lead reaches your target depends on your market, your budget, and your landing page, so CICOR Marketing sets expectations up front.

Ready When You Are

Find out what your account is paying for

Most accounts we review pay for searches the owner would never approve, or send clicks to a page that never asks for the call. The review shows what we found and what we would change first. It is free, and you can act on it with or without us.